Introduction

Camp Cavy Guinea Pig Rescue is seeking ways to optimize work in the rescue as well as to increase awareness about their non-profit organization. Our goal was to find specific tools and methods that can help the rescue improve in their area of development.

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Our recommendation report incorporates over 200 hours of research and a qualitative assessment of the websites of successful small animal rescues across the United States. Information we tried to collect during our qualitative research assessment covers the following areas:

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• Involvement of volunteers into the organizations

• Participation in events that are aimed at increasing awareness

• Collaboration with other organizations for the sake of financial benefit

• Visual attractiveness of the websites

• Involvement in social media

• Fullness of information provided on the website for the future adopters/volunteers/fosters

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Implementation of the recommendations provided in this report can serve as an effective strategy to make the work of the rescue more effective and to increase awareness in the community.