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Qualitative Research


The research we conducted as a team was a very in-depth search of other organizations like Camp Cavy and finding what certain methods provide the best outcomes. The goal of our team’s research was to determine what other small animal nonprofits were doing that made them successful then implement those strategies into our recommendations. We looked at websites of many other rescues and adoption shelters then compiled all of them together to create questions that would help us understand what makes a strong non-profit animal rescue.

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Research questions

 

1. Does the rescue have photos of animals up for adoption?

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  • Yes, all photos (19)

  • Yes, some photos (5) 

  • No (0)

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2. Are there detailed descriptions of the adoptables?

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  • Yes, detailed (17)

  • Yes, some information (3)

  • No description/name only (0)

  • You have request appointments to see the pigs and get information (4)

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3. Does the website include the appeal for the volunteers?

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  • Yes, and there is an option to request more information(17)

  • Yes, the volunteer option is mentioned, but no way to request more information (0)

  • No, the volunteering isn’t mentioned (6)

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4. Does the website have an application for people who are interested in volunteering, if so is the application long?

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  • Yes, it is long (2)

  • Yes, it is not long (11)

  • No, they do not have an application for volunteering (11)

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5. Does the website have the section “adopted animals”/”success stories”

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  • Yes, regularly updated (10)

  • Yes, only a few stories/not up to date(3)

  • No section (11)

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6. Does the rescue have social media?

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  • Yes, 3 or more (10)

  • Yes, 2 or less (8)

  • No, not at all (6)

 

7. Does the website have the donation/partnership links? (For example, click the link on the rescue’s website to order from petco.com, and the 10% of the order will go to the rescue)

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  • Yes, 2+ links (14)

  • Yes, one link (5)

  • No links (5)

 

8. Does the rescue/sanctuary offer tours

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  • Yes, free of charge (15)

  • Yes, compensation required (2)

  • No option to tour the facility (7)

 

9. Does the website mention adoption events/parties?

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  • Yes, organized by the rescue (6)

  • Yes, organized in collaboration with other facilities (5)

  • No (13)

 

10. Does the website provide information on how the adoption process works for the specific rescue?

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  • Yes, it does (14)
  • Yes, it does, but not in detail (7)
  • No, it does not (2)

 

11. The visual appeal of the website/ ease of navigation (grade on 1-10 scale)

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  • 8-10 (8)

  • 4-7 (11)

  • 3 and below (4)

 

Other research findings/ideas found on the websites that can be included in the recommendation report

 

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