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CAMP CAVY GUINEA PIG RESCUE

RECOMMENDATION REPORT:

HOW TO USE CROSS-MARKETING AND COMMUNICATE WITH THE AUDIENCE EFFECTIVELY

Prepared for:

Angela Kuta, Camp Cavy Guinea Pig Rescue Founder

Prepared by:

Saba Ahmed, Shelby Hampton,

Natalie Muhammed, Daphne Peigh, and

Deborah Adeola

IUPUI Professional Business Writing Class (W-231)

Spring 2020

W231 Faculty Consultant: Deborah Jayne Oesch-Minor

Camp Cavy is seeking ways to gain volunteer and community resources to assist with the rescue workload as well as to increase public awareness of the organization. This Recommendation Report identifies specific tools and methods that can help the rescue attract and retain volunteers, participate in cross-promotions, and increase guinea pig adoptions.

Table of Contents:

Recommendation Report

Appendices

Appendix A Qualitative Analysis

Appendix B References

Appendix C Review of Literature